Account Executive (Creative Programs, Inc.) null

RESPONSIBILITIES

The position is responsible to achieve sales targets by distributing Creative Programs, Inc.’s channels to cable operators in the assigned areas, and to manage/fulfill client requirements for marketing and after-sales support. 

1. Closes sales transaction by applying different selling approaches thus ensuring that CPI-distributed channels secure a major portion of the cable system’s programming budget.
2. Achieves monthly sales quota by renewing contracts on schedule.
3. Coordinates the preparation and implementation of sales promotion activities, product launches, special events given specified schedules.
4. Monitors sales versus targets
   • Tracks sales through sales reports from SSC and ECCMS
   • Identifies opportunity areas, reasons for good or bad performance and recommends solutions
   • Regularly discusses opportunities with superior
5. Negotiates annual contract with client, taking into account the subscriber base and CPS that will deliver the targeted revenue and match the channel’s brand value.

II. On Effective Client Servicing

1. Visits clients based on the coverage plan, addressing client requirements, queries, concerns & issues about the company and its products.
2. Presents a range of products of the company and offers solutions to matters related to subscriber declarations, programming and cable service marketing that manage to satisfy both client and network perspectives.
3. Advises clients on program offerings or changes in programming
4. Prepares and offers programming packages
5. Coordinates between client and marketing for support activities.
6. Establishes effective relationships/partnerships with clients through a personalized approach (ie. PR, remembering birthdays and company anniversaries, attending to reasonable requests of clients, etc.)
7. Resolves client related issues on broadcast transmission and billing/AR with the help of internal support groups.
8. Sales trip report
9. Competitive information report
10. Incident report
11. Liquidation report
12. Secures pricing of competition
13. Gets buzz news on future plans of competition
14. Identifies and analyzes programming preferences in the various service areas
15. Submits a report on the target market of the brands of clients

REQUIREMENTS

• Graduate of any business-related course: BS Marketing, BS Entrepreneurship, Business Management or advertising, etc.
• With at least 1-2 years of sales experience; background in any of the following: media sales, marketing, advertising
• Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships
• Must have excellent presentation and negotiation skills
• Demonstrated knowledge of current marketing trends
• Strong knowledge of program ratings methodology is a plus.
• Good organizational and project management skills are required; strong work ethic a must
• Experience with broadcast traffic systems